Methodologies
Explore our current offerings and approaches below. More methodologies are in development—so if you have a unique business challenge, reach out and let’s explore it together.
Why not partner with us for your next traditional market research brief?
Experience the comprehensive insights we bring to the table with your next traditional market research brief. With the world at your feet, why not explore the bridges between traditional research and the broader insights your business is ready to unlock? We’d love to work with you and will return a short proposal for your brief within 48 hours. No investment required!
We offer both qualitative and quantitative research, with advanced expertise in both disciplines. Depending on the nature or the scale of the study we might partner with other leading industry interviewers or analysts. Our qualitative toolkit includes techniques designed to uncover subconscious drivers, while our quantitative toolkit features advanced choice-based exercises alongside proven methods to identify key decision drivers.
Market Pulse: Your Insights Edge in Australian Banking
In the dynamic landscape of Australian banking, staying competitive isn't just about knowing your position – it's about understanding the complete picture of industry dynamics, customer experience, channel performance, and emotional engagement that drives success.
Market Pulse—a syndicated benchmarking study—continues to be the definitive measure of performance and customer behaviour in Australian retail banking.
2025 marks the 10 year anniversary of this comprehensive benchmarking study!
This truly insight-led study stands as one of the industry’s most detailed and efficient benchmarking programs, delivering insights that go far beyond traditional NPS metrics. It offers a comprehensive scan of operations, providing both depth and breadth in brand and industry insights. We delve into the critical moments that shape customer relationships, from everyday transactions to complex problem resolution, giving you both the what and the how of banking excellence.
Market Pulse evaluates customer interactions with Australian banking brands across three primary lenses: Channels, Journeys, and Products—delivering valuable insights at both brand and industry levels. More detail on this study is available by following the link below, or get in touch directly to find out more. Prospectuses also available for other industries.
Beyond traditional research, we also offer pioneering methodologies that integrate consciousness and energy frameworks—unlocking deeper layers of insight to support transformation and alignment.
Introducing Pulse Check
Pulse Check: Listening to the Energy of Your Business
Every business holds a unique energetic blueprint—like a living, breathing organism, its energy shapes everything from daily operations to long-term success. Pulse Check engages this energy as a key data source, offering insights to inform decision-making and strategic direction.
Harnessing technologies of consciousness for business transformation
For decades, technologies of consciousness have been researched and applied across diverse fields—including government bodies—to achieve alignment and clarity. Now, these transformative tools are available to businesses seeking greater alignment, ease, and success in everything they do.
Jeannine Verriest, a pioneer in this space, has been working with businesses for almost a decade, helping them shift from “survival to thrival.” Her work has empowered countless organisations to unlock their full potential by working with their unique energetic blueprint.
Working with the principles of energetic governance, Pulse Check reimagines business stewardship, moving beyond traditional frameworks. What if your brand or business idea already existed in the quantum field, fully actualised? Pulse Check enables you to tap into this energy body, hear its pure voice, and align your decisions with its ultimate potential.
This approach is incredibly versatile and can be applied across all aspects of your business—from developing new product ideas and pricing strategies to optimising team structures and refining communication. It’s like having a direct line to the heart of your business’s energetic essence, allowing you to make decisions that are deeply aligned with your purpose and vision.
Quantum Business Alignment
Aligning with the Energy of Your Business
At its core, every business carries a distinct energetic signature that influences everything—from daily operations to long-term outcomes.
Quantum Business Alignment is a process that connects directly with this energy field to uncover insights, realign patterns, and guide practical business decisions and strategic direction. In other words, you listen to the soul of the business, align with its natural intelligence, and adjust both energetic and physical aspects so it can thrive.
When we update the energetic patterning of the business, the impact ripples through both the physical and ethereal realms, recalibrating at subtle and surface levels.
While practical action is always part of the journey toward success, this approach invites you to work with the natural flow of your business’s energy rather than against it. Along the way, it may also gently reveal underlying patterns or systemic areas that could benefit from your attention—offering opportunities to address what truly matters for lasting change.
This process works through a simplification method we call fractal distillation. Imagine thousands of overlapping data points creating noise—when distilled, they collapse into a few clear themes that bring structure and order. This then opens opportunities for frameworks and structures to operate efficiently - so what needs doing becomes crystal clear.
Far from adding to your to-do list, it often means stripping away what’s unnecessary, allowing you to focus on what truly moves your business forward.
The result? Measurable shifts in your business’s frequency. This is transformation at its most elegant—where effort gives way to ease, and struggle transforms into flow.
Ready to dive in?
The starting point is a Quantum Business Alignment Proposal—a document that explores your business’s specific themes and areas needing energetic realignment. It provides comprehensive analysis across multiple lenses, resonance metrics, and an alignment plan you can implement at your discretion.